What is it?
The World Economy is weak. We have many challenges to ensure that everyone on the Planet are fed. And we are not doing a very good job of it, are we? So many have yet to learn that as we give of ourselves, so much more is made better.
Why is it that there are so many people who have had bad experiences? Integrity, or, rather, Corporate Integrity. I have been in this field for decades and have worked with a half dozen companies and I have discovered a couple of things along the way. The biggest and the oldest does not mean they are the best, far from it. Meteoric growth also does not mean there is any integrity in the corporate plan.
Also, over this time, I have learned some valuable lessons. If you are going to work with a network marketing company, their business plan must not only make sense, it must be transparent. This does not mean that the newest people can have a say in potential changes / improvements into the business but at some more experienced level, there is a corporate mechanism to constantly look at the Market and see what can be improved.
What about the commodity?
Many companies use the network marketing mechanism as they may likely not be able to market it in any other way. RED FLAG!!! Also, a single commodity company is extremely limiting. A diverse offering is so very important. Then, no matter what your Customer's mind set, you always have something to offer. But, let us look even deeper at offerings.
Who do you know that does not use electricity? Who does not have a phone. Aside from a lot of Seniors in your life, who does not use the internet, or have a cell phone? These are the commodities that most everyone use and pay for every month. Yes, most everyone buys shampoo and laundry soap but look at the established competition. As an example, one company I worked with sold a concentrated laundry soap. It did not have any fillers and it worked great, but, because it was only soap, and they were selling their product with the network marketing plan, they had a bunch of people who were due a commission so the cost of the soap was inflated to an incredible level.
There are many variations and companies available and one of the most important issues to investigate, outside of the product / service offerings are the Compensation Plan and the Training Program.
The Compensation Plan is important. How does it look overall? Who gets paid the most, “per Customer?” It is natural for the most senior person to be paid more than the last person to join but is there a chance for that new person to surpass the senior person? Yes or no, no middle ground on this one.
The Training Program needs to be completely comprehensive. It is natural that you need training on the products / services. Some may require licencing. Actually, if you are required to train and achieve a licence, this may be a good indication that the Company is dealing with a high level of integrity, but not always. Keep your head up and your eyes open.
Now, let us look at why so many get into a network marketing business and then quit.
One thing that most of the companies do that use network marketing to flog their wares is hype their, “system to success.” If you get someone in front of the presentation, the odds are good that they will succeed in getting them signed up. Now comes the time when the sponsoring person needs to take the new person under their wing and train them.
Some, however, are not coachable and they take off doing what they think they should be doing instead of listening to their sponsor / coach and learn what should be done. Activity variations are fine but need to be compared to a proven system that has a track record. Sadly, most who fail and quit do so fairly quickly after starting. And this is the worst thing they could do. Nothing is learned and they leave feeling bitter and cheated, when they are responsible for not following few if any instructions when they first began. And it is quite easy to find this ugly side of the business when doing your research, no matter which company is involved.
So, those who are reachable, and you can convince them of their errors, are retrievable. Many will not be and you must let them go. The best way to combat this is to ensure that they are fully aware of what is going to be required of them to achieve success before the commit. Work with them until they have money coming in making it impossible for them to quit, then help them build a strong organization, based on the exact same, repeatable principles and training.
I am always available to discuss this topic.